Who's Who

Our Company, Our Research, Our style:

The habit of scratching details and clothing history with ideas and colour.

Wearing unique cloths to shatter the ordinary. Never look the same. Create your own history and live at the court of fashion for a quarter of a century, with wisdom and passion, almost without rest.

Such deep love is expressed today in the emergent company – Who’S Who – created thanks to the intuition of Massimil and Dossi, the heir of the Max Company fashion maison, the heart and profession of Italo and Angela.

Massimilano, Who’S Who intuitive brand manager, has outlined the company’s brand at strategies by balancing the great values of handmade creations, constantly searching for materials and showing attention to details.

Today the red asterisk is the mirror of Italian quality and design in the world, a style that charms international celebrites and seduces women from the US to Japan.

From New York to Tokyo, from London to Rome, the Who’s look is an icon of luxury and innovator.